FanDuel Expands Atlantic City Footprint with Bally’s Casino Sportsbook

FanDuel on Friday debuted a permanent sportsbook at Bally’s Hotel & Casino in Atlantic City, marking another big milestone in its effort to cement itself as a leader in the provision of sports betting services in the fast-growing US market.

The new FanDuel Sportsbook celebrated its grand opening just in time for the upcoming March Madness. The college basketball tournament is scheduled to kick off on March 18 and the nearly three weeks during which it is held are traditionally among the busiest times of the year for sports betting operators.

The event was canceled last year as part of the measures taken to curb the spread of the coronavirus and industry people believe action-hungry sports fans will prompt a surge in betting activity this year.

Bally’s Atlantic City is now owned by Bally’s Corporation after the Rhode Island-based casino operator purchased the property from Caesars Entertainment Inc. last year. The company first teamed up with FanDuel in early 2020 and that partnership resulted in the launch of an online wagering product in the nascent Colorado market.

The two firms further sealed their joint work with the launch of a temporary sportsbook at Bally’s Atlantic City late last year. Under its former owner, the casino shared a William Hill betting facility with the Wild Wild West.

The Permanent Operation

The temporary shop was set up until the permanent facility was under construction. The new sportsbook is located by the casino’s northern Boardwalk entrance and greets bettors with two large video walls and multiple self-service betting kiosks.

Inside, there is a central 25-foot-wide LED video wall and two 10-foot-wide LED video walls flanking the main one. Another 10 video displays make it possible for players to never miss out on the action.

Bets can be placed at five betting windows. There are also 20 IGT-operated self-service betting kiosks.

For foodies the newly launched facility has a curated food and beverage menu that includes pub-style offerings, craft and local beers, and specialty cocktails. This is FanDuel’s 15th retail sportsbook in the US.

Commenting on their latest launch, the sports betting operator’s Senior Director of Operations, Andrew Kleiman, said that they are privileged to have Bally’s Corporation as their partner and that the “legacy of Atlantic City and the excitement of being steps away from the Boardwalk creates a unique atmosphere for our customers.”

Bally’s President and CEO George Papanier added that they are thrilled to be in Atlantic City’s gaming market and to be able to “give our guests an incredible sportsbook experience, right off the Boardwalk and our gaming floor.”

This is the fifth retail wagering facility the company has opened in the past several years. Bally’s has sportsbooks at its casinos in Rhode Island, Colorado, Delaware, and Mississippi, in addition to New Jersey.

Source: “FanDuel Sportsbook Opens at Bally’s Atlantic City Hotel & Casino”, FanDuel Newsroom, March 15, 2021

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