Authentic Gaming has continued to expand its global footprint by inking a deal with existing partner Betway to enter the emerging South African marketplace. With the agreement, Betway players in South Africa will now have access to studio feeds of live games like the Betway exclusive, Cricket Roulette as well as studio tables such as Viva Las Vegas, Nightclub, Casino Floor, Grand, and 24/7. Live games and auto-roulette titles like Classic, Speed, and VIP will also be available. Each of the studio tables is set against ornate and elaborate backgrounds to set and keep the mood of theme and staffed with highly trained dealers who know how to engage players and keep the gameplay fun.
Follows Recent Expansion in Spain
The announcement comes on the heels of two developments in September that saw the former LeoVegas Holdings company place five wheels in Madrid’s illustrious Gran Via Casino. Authentic’s Gran Via Madrid Ruleta en Vivo is now available at the operator’s online counterpart, iJuego.es del Casino Gran Vía.More recently, Entain’s Bwin, PartyCasino and PokerCasino brands added Authentic’s Roulette suite from the Gran Via (Studio, Auto and Authentic Roulette) for a limited time.Magdalena Podhorska-Okolow, CCO of Authentic Gaming had this to say about entering the South African market: “International expansion is a priority for Authentic Gaming right now and we are delighted to have entered the fast-growing South African market with our long-standing partner, Betway. We see huge potential for casino in the region and believe our suite of studio-based and auto roulette titles will add variety and quality to Betway’s portfolio, allowing it to deliver a superior online experience to its players.”
One of the company’s exclusive offerings for players at Betway is Cricket Roulette.The game is played on a table in a dedicated environment and is the first cricket-themed live casino game in the world.The studio seems to be modeled lightly after Evolution’s Football Studio. Behind the table is a live scoreboard that allows players to keep up with the latest contests including scores and action from cricket tournaments and leagues like the Indian Premier League.Players can get in a few rounds of live roulette on their smartphone or tablet while keeping up with the current scores.Betway’s Phillip Superamonien said of the new deal: “South Africa is a market with huge potential and we believe betting on casino games will be very popular among players in the region as we’ve seen tremendous growth in recent months,” He added: We have been partnered with Authentic Gaming for several years now so we know just how engaging and entertaining its games are. They make for a great addition to our game portfolio in South Africa and look forward to seeing our players enjoy the incredible experience its titles offer.”
Source: Authentic Gaming makes South Africa debut with Betway, Authentic Gaming, October 4, 2021