PlayOJO Picks up Two UK Social Media Awards

July 21, 2021 casinosw3n Casino News 2,741

The online casino PlayOJO is celebrating having won two awards from the UK Social Media Awards 2021 which were held earlier this month. The categories which PlayOJO came out top in were the ‘Best Use of Instagram’ and ‘Best Use of Social Media’ – for its Compulsion campaign. A campaign which features reality TV star Gemma Collins and drives awareness around the issue of problem gambling.

The campaign focused on the launch of a faux fragrance, Compulsion, to highlight problem gambling as the “addiction with no smell”. As part of the campaign, Gemma spoke to charity Breakeven to better understand problem gambling and how it can affect young people in particular.

Together they created an acronym – SMELL (Sleep, Money, Extreme, Losing, Lying) – to help concerned players or their loves ones determine if they potentially have a gambling problem. The campaign also featured a series of videos that were shared across social media.

The popular online casino brand was nominated alongside some of the UK’s largest household names including Hilton, Sky and Superdrug showing the strength of the competition it was up against in each category.

The Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. Categories are judged by an esteemed panel of industry leaders and experts over a two-stage process.

Samit Dutta, Head of Digital at PlayOJO, said: “It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top.”

“Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it.”

“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion we were able to leverage this to drive awareness and education around the issue.”

“I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”

This is the third major industry recognition for PlayOJO after it was included in the 2021 SoundOut Index for having one of the most recognised sonic logos in the UK, coming ahead of other gambling brands and the likes of Heart and Asda as well as winning the EGR Bingo Marketing Campaign of the year award.

2,592 Comments

  7. Link exchange is nothing else except it is only placing the other person’s weblog
    link on your page at suitable place and other person will also
    do similar in support of you.

    Reply

  13. Hello there! Do you know if they make any plugins to assist with
    SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Many thanks!

    Reply

  14. Hi, I do believe this is a great web site. I stumbledupon it 😉 I am going to
    return yet again since i have bookmarked it. Money and freedom is
    the best way to change, may you be rich and continue
    to help other people.

    Reply

  22. I truly love your site.. Pleasant colors & theme.
    Did you make this amazing site yourself? Please reply back as I’m attempting to create my own personal blog and would like to find out
    where you got this from or exactly what the theme is called.

    Many thanks!

    Reply

  27. I absolutely love your blog and find nearly all of
    your post’s to be just what I’m looking for. can you offer guest writers to
    write content to suit your needs? I wouldn’t mind producing
    a post or elaborating on many of the subjects you write about here.
    Again, awesome website! quest bars http://tinyurl.com/49u8p8w7 quest bars

    Reply

  32. Hey I know this is off topic but I was wondering if you knew of any widgets
    I could add to my blog that automatically tweet my newest twitter updates.

    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
    cheap flights http://1704milesapart.tumblr.com/ cheap flights

    Reply

  185. Can I simply say what a relief to find someone who actually understands what they’re discussing on the internet. You definitely understand how to bring a problem to light and make it important. A lot more people should check this out and understand this side of your story. I was surprised you aren’t more popular because you definitely possess the gift.|

    Reply

  194. Hey! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My blog looks weird
    when viewing from my iphone. I’m trying to find a
    template or plugin that might be able to resolve this issue.
    If you have any recommendations, please share. With thanks!

    Reply

  197. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.|

    Reply

  201. fantastic post, very informative. I wonder why the opposite experts of this sector do not notice this.
    You must continue your writing. I’m confident,
    you have a huge readers’ base already!

    Reply

  205. I just like the helpful info you provide to your articles. I’ll bookmark your weblog and take a look at once more here regularly. I’m somewhat sure I’ll be informed plenty of new stuff right right here! Best of luck for the following!|

    Reply

  220. Hi there, just turned into alert to your blog via Google, and found that it is really informative. I am going to watch out for brussels. I will appreciate if you proceed this in future. A lot of folks will probably be benefited from your writing. Cheers!|

    Reply

  498. My spouse and I absolutely love your blog and find the majority of your post’s to be just what I’m looking for. Does one offer guest writers to write content available for you? I wouldn’t mind creating a post or elaborating on a lot of the subjects you write with regards to here. Again, awesome web site!|

    Reply

  504. Howdy just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Ie. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the problem fixed soon. Thanks|

    Reply

  535. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is fantastic blog. A great read. I will certainly be back.|

    Reply

  648. Superb site you have here but I was wanting to know if you knew of any discussion boards that cover the same topics talked about here? I’d really like to be a part of online community where I can get responses from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Thanks!|

    Reply