Playson pens igaming deal with Serbian operator

In a move that strengthens its Europen reach, slots specialist Playson has inked a supply deal with Serbian odds feed provider ExeFeed for its portfolio of omni-channel online casino games.

One of a number of important milestones in 2021, the deal will see popular titles such as the wildlife-inspired Wolf Power: Hold and Win, Legend of Cleopatra: Megaways, and the recently launched Book of Gold 2: Double Hit, directly integrated by the Belgrade-headquartered provider. Playson’s immersive games will go live across ExeFeed operator brands, including BetOle, NXBet, and LobBet, with the Serbian, German, and Montenegrin, respectively, online operators enhancing their respective games lobbies.

Mutually beneficial:

Commenting on the new partnership, Sales Manager for ExeFeed, Milica Popovic explained that over the course of this year Playson‘s games “have become even more exciting, so partnering with the developer is a very strong move for both parties.”

Popovic added that players who use their brands have become accustomed to a high standard of entertainment,” and agreements such as this one, allow them to continue to meet the “ambitious objectives” they set.

Continued growth:

Over the past few months, Playson has strengthened its footprint having secured “a range of major deals” in Europe and beyond, most notably South America, while also elevating its product offering via new integrations and enhancing its team, which is spread across Malta, Ukraine, UK and Greece, with “key strategic appointments.”

The Malta-based game developer supplies its innovative content to leading iGaming operators and aggregators in more than 17 regulated jurisdictions. Its 70-plus omni-channel casino games are tested and certified for Malta, Italy, Spain, Sweden, UK, and Romania, as well as other regulated territories, and continues to expand its footprint across the globe.

Experienced partner:

In addition to its odds calculation specialization, ExeFeed also develops software applications for sports betting. Led by a team of professionals who have amassed years of experience in the betting industry, the company is a reliable partner, providing its services to online casino and betting brands within its Serbia home base as well as in other European markets such as those previously mentioned.

Playson Sales Director Blanka Homor stated in the company news release, that ExeFeed has, through a premium portfolio of popular sportsbook and casino brands, “built an impressive following in a string of regulated markets,” and they can’t wait to see what their players think of their games.

“We’ve reached a succession of important milestones in 2021 and look forward to maintaining that momentum in the period to come,” Homer added.

MaxBet tie-up:

The collaboration follows Playson’s content supply deal with gaming operator MaxBet Entertainment Group Plc for its Romania-facing online casino brand, The agreement with the firm sees its presence expanded in the Balkan country which is also considered to be a key market.


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