PointsBet is set to grow its brand reach after its PointsBet Canada operation inked a multi-year deal with Alberta-based sports website network giant The Nation Network. [Image: Shutterstock.com]
Multi-year partnership
Australia-based sportsbook operator PointsBet will access a millions-strong fan base through its PointsBet Canada operation via a multi-year partnership with The Nation Network.
PointsBet Canada took to Twitter to announce the deal struck on September 29, highlighting its excitement to be partnering with The Nation Network’s roster of sports websites, including Daily Faceoff.
The move gives PointsBet Canada exclusive sports betting partnership rights with a network that includes Daily Faceoff’s 1.5 million monthly users, and The Nation Network’s five million users.
Founded in 2007, The Nation Network’s family of websites draws its focus from North America’s four major professional sports leagues. The Alberta-based network attracts over 19 million monthly page views, with team-specific sites including CanucksArmy, LakersNation, TheLeafsNation, and WingsNation. Among its generalist hockey domains are PuckPedia, HockeyFights, and MyNHLTradeRumors.
According to an official news release, PointsBet will integrate its expert-led odds and analysis into The Nation Network’s multiple websites.
Eyes on Daily Faceoff
The partnership’s eye-catcher is the content-integration possibilities via Daily Faceoff, one of The Nation Network’s most popular offerings. With 500 million page views since launching, the site covers detailed daily fantasy sport (DFS) player news and analysis, in addition to offering tools for DFS players and bettors.
We are a company built by fans for fans”
The co-founder and CEO of The Nation Network, Jay Downton, said PointsBet was the “ideal partner” because it appreciated the community built on Daily Faceoff and on its other network channels. “We are a company built by fans for fans, and we know what our users want to have incorporated into their experience” Downton trumpeted in a news release.
The CEO added that PointsBet’s integrations would “complement and enhance” the network’s content.
Making inroads into North American sports
PointsBet’s Canadian expansion underscores the brand’s recognition of the importance of reaching customers through their favorite sports or teams. The Australian-born operator has been striking deals with major league sports teams and bodies left, right, and center. A case in point is landing its first sports team partnership in Texas via an agreement with Major League Soccer franchise Austin FC earlier this month.
Following the deal on Wednesday, PointsBet Canada CCO Nic Sulsky spoke of establishing “a genuine connection” with Canadian sports fans. Daily Faceoff and The Nation Network’s audience, the CCO said, “was no better place for us to start.”
Sulsky added that his firm was excited about integrating its “vision, product, and consumer-first mentality” into the network’s in-depth and authentic content mix.
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